August 20, 2008 MY ACCOUNT | SITE MAP





Soft upfront for

From Media Life Magazine -- For years, the Spanish-language upfront followed the broadcast upfront but was always first when it came to increases in ad spending for the coming year's TV season. Not so this year. While both broadcast and cable have had strong upfronts, Spanish-language television, whose upfront is now underway, is expected to see only a modest 6 percent increase over last year’s expenditures by the time negotiations wrap up later this summer. Last year's spending was up just over 10 percent.

Shared By: anonymous
Category: Entertainment
Posted by Langorang on 2008-08-12 05:07:31
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