From Mediaweek -- The nation's major Spanish-language radio owners have formed an industry committee dedicated to protecting Spanish-language radio's interests as Arbitron prepares to convert the top 50 markets to the electronic measurement using the portable people meter. Four groups make up the newly-created Spanish Radio Association, including Spanish Broadcasting System, Entravision Communications, Univision Communications and Border Media Partners.
All four have signed contracts with Arbitron for the PPM service.
Shared By: anonymous
Spanish-Language Radio Groups Form PPM Committee
Category: Entertainment
Posted by Langorang on 2008-11-16 08:10:54
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