From InternetRetailer.com -- Best Buy Co. launched a Spanish-language version of its web site in September. While emphasizing its too early to draw firm conclusions, the consumer electronics retailer has noted some differences in how consumers use the Spanish site compared with the primary English-language site.
"Customers are spending roughly double the amount of time on the Spanish site as English-language customers," says Ana Grace, the retailer’s Spanish site manager.
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What Best Buy has learned from its Spanish-language e-commerce site
Category: Business
Posted by Langorang on 2008-11-08 06:02:53
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